COLOUR COATING PLATE COMPANY

Market Forecast and Prospect of Color Coated Steel Plate in China

Date of release:2019-03-07 Author: Click:

In recent years, with the sustained and high-speed growth of China's economic construction, the application and demand of color-coated steel sheets have been expanding, and the domestic production capacity has been growing rapidly. The situation that foreign products dominate the world in our market has been changed in that year. The future market prospects will be more promising, but the market competition will become increasingly fierce.

 

Color-coated steel sheets have been widely used abroad, especially in the household appliances industry. For example, in Europe in the past five years, the average annual growth rate of demand for color-coated steel sheets in the household appliances industry has reached 16%, accounting for 9.2% of the total area of color-coated steel sheets. In North America (NCCA) market, in 2000, about 1314,000 tons of color-coated steel sheets were consumed in commercial and consumer industries, of which 31% is about 40%. Seventy thousand tons are used for household appliances, and coloured steel sheets account for a considerable proportion of household appliances boards in Japan.

From the point of view of production capacity, there are more than 400 color-coated steel plate production lines in the world, with an annual production capacity of about 14 million tons. Since the 1990s, the utilization rate of production capacity of the world color-coated steel plate is over 70%, and the production capacity is excessive. Therefore, some foreign traders have targeted at China and seized the market of color-coated steel plate in China. According to statistics from relevant parties, there is still a big gap between the output of domestic color coated steel plate and the actual market demand, which needs to be made up by imports. The import volume has increased from 232,000 tons in 1995 to more than 800,000 tons at present. Foreign products account for almost half of the domestic market of color coated steel sheets.

In recent years, the application field of color coated steel sheets in China has gradually expanded, the market demand has been increasing, and the potential market is very broad. According to industry insiders, at present, the main field of domestic color-coated steel sheet is the construction industry, whose consumption proportion accounts for 85%-90% of the total consumption; domestic color-coated steel sheet has begun to be used in household appliances industry, and its potential market is very large; and transportation and other industries are also starting gradually. It is expected that in the next few years, the domestic color-coated steel market will still be dominated by the construction market, and the demand of household appliances industry will increase significantly. The products will be dominated by thin, high strength and corrosion-resistant sheets, which will dominate the market. In addition. Thick specifications of long-span slabs will also have a certain market spac

Looking at the prospect of domestic color plate market from the market demand of color coated steel plate in household appliances industry. According to the market research of the people in the industry, it is believed that the application of color coated steel plate in China's electrical industry has gradually developed from the initial "start-up period" to the "growth period", such as Haier, Shangling, Suzhou Samsung, Hitachi Easy to Use, Panasonic microwave oven, Swan and other household appliances manufacturers have been applied, involving products such as refrigerators, washing machines, display cabinets, microwave ovens, water heaters, etc., and demand. It is also increasing gradually. In 2001, it consumed about 35-40,000 tons. However, compared with some developed countries abroad, there is still a big gap and the market has a great space for development. It is predicted that the demand for color coated steel sheets for household appliances in China will increase to about 100,000 tons in recent years. At present, the main problem restricting the application of color coated steel sheet is that the process and equipment of household appliances manufacturing enterprises are not suitable. For example, the existing equipment needs to be reformed if the color coated steel sheet is widely used, while a number of "post-coating" equipment is idle, which increases the production cost of enterprises. However, from the perspective of the development trend, it is imperative to update the production equipment of household appliances, and the application of color coated steel plate in household appliances products will be further promoted. Nowadays, some enterprises and research institutes are actively exploring and researching, and have put forward a series of research topics using color coated steel plates. For example, at present, most of the refrigerator door panels use expensive VCM panels. If the same high-light printing color coated steel plate as VCM panels can be used, the cost will be greatly reduced. Therefore, from the perspective of development, color coated steel plate will not be used for the doors of the refrigerator market in China for a long time. For example, according to different household appliances products and the use of environment and conditions, choose appropriate color-coated steel plate, such as refrigerator plate, cold plate as the base plate with appropriate paint, reduce the cost of color-coated steel plate for household appliances, and so on. For this reason, Haier Group has built two color coating production lines, and explored a new way of rational application of color coated steel plate.

Because of its good corrosion resistance, physical shielding performance, good machinability of bending and pressing, as well as the arbitrariness and recyclability of shape, color coated steel sheets are more and more widely used in the field of construction and have a broader market prospect. All kinds of commercial, industrial high-rise buildings, stadiums and exhibition centers need color-coated steel plates. In addition, the use of color coated steel sheets for special-shaped roofs and walls is very common, and the trend is rapid growth. For example, the total amount of steel used in the main steel structure of Shanghai Hongkou Stadium is 2,000 tons, of which 10,000 square meters are covered with color-coated steel sheets imported from Britain; the total floor area of Shanghai 80,000 square meters is 170,000 square meters, which consumes 3300 tons of steel pipes, profiles and color plates, of which 10,000 square meters are also covered with color-coated steel sheets imported from Britain.

According to the investigation of steel used in the construction market, it is believed that the demand for color-coated steel sheets will increase greatly in the future in China's construction industry. There are 37 sports venues in the Olympic Games alone. In six years, 22 new venues will be built, 15 existing venues will be renovated and renovated, and a large number of roofs and roofs of various shapes will need special-shaped color-coated steel sheets. According to statistics from relevant departments, the annual growth rate of domestic market demand for color coated steel sheets was about 8% during the five years from 1983 to 1997, and the total consumption was 11.5 million tons, of which 63.5% was used in the construction industry, totaling about 7.3 million tons, equivalent to 180 million square meters of building area. It is predicted that in the next 10 years, the demand for color coated steel sheets in the domestic market will increase by 10% annually, and the consumption of color coated steel sheets in the construction field will double to more than 15 million tons, with an area of about 4 billion buildings.

Undoubtedly, the future market


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